Defining the Opportunities Stages and Reasons for your Account

Learn how to customise your Opportunity Stages and Reasons for Sales Tracking and Reporting Purposes.

Opportunity Stages allow you to drill down on your Sales pipeline so you can manage where your inquiries are throughout the Sales Process. By default, iVvy recommends a set of Opportunity Stages.

If your process is different, and you require different stages, you can customise these however we strongly recommend that you reach out to our Support Team for consultation prior. Some Opportunity Stages in iVvy are linked to our reporting, so you will want to confirm your changes will not impact your reports before making any changes. You cannot remove the won and lost stages as they are required for reporting.

Note: Changing a name completely will also change your historical data.

Should you delete an opportunity stage from the system that has been used the lead/opportunity that it has been assigned to will be marked blank and the historical data changed. Next time you are in that quote/booking you will need to reassign a new lead & opportunity stage in its place. It is best moving forward should you no longer need a particular lead & opportunity stage to mark/change the name slightly to know not to use for future bookings but to keep historical data.

To Define your Opportunity Stages, navigate to Global Settings  > CRM > Stages.

From this screen, you will be able to view the list of existing Stages where you can add new stages, edit existing stages, delete existing stages, and sort them.

To Create a New Stage

  1. Navigate to Global Settings  > CRM > Stages.
  2. Click 'Add Stage' 
  3. Enter Opportunity Name
  4. Select whether the Stage should apply to your Leads or Opportunities (Venue Level) 
  5. Select a Colour 
  6. Click 'Save' 

Add a Stage

Defining your Stage Reasons

An effective way of managing and understanding your business is to record why the client is on a particular stage.

At each stage, you can add your own reasons, which can be viewed through some reports.

The most popular stages for reasons are as follows;

  • Won- Why you were successful in winning the business.
    For Example; Repeat business, Value for money, Service, Location, Package inclusions etc.
  • Lost- Why you were not successful in winning the business.
    For Example; Location, Lack of numbers, Management preference, Terms & Conditions, Competitors' deals, etc.
  • Regretted- Why your venue has turned down the business/function/event.
    For Example; Underage Event, Numbers too small, Numbers too large, Do not cater for a certain style or type of event, etc.
  • Cancelled- Why after booking the business, the function/event is not going ahead.
    For Example; Lack of numbers, Management preference, Terms & Conditions etc.

To add a reason to a stage:

  1. Navigate to Global Settings  > CRM > Stages.
  2. Select a Stage > Edit
  3. Click 'Reasons' Tab
  4. Click 'Add Reason' / To amend a existing one click 'Edit'
  5. Enter Reason 
  6. Click 'Save" 

Add a Stage Reason