Reports & Budgets
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      Sales and Operations Dashboard

      Use the sales and operations dashboard to conveniently see a current snapshot of information relating to your venue's performance in monthly sales, on-the-books revenue, and booking conversion timelines.

      The Dashboard information can be customised to display inclusive or exclusive of tax


      The Dashboard consist of two tabs:

      • The Sales Dashboard
      • The Operations Dashboard

      The Sales Dashboard

      This will show you a snapshot of your current month to date sales activity, compared to the revenue at the same time of the previous year and it's a comparison to any monthly budgets or forecasts entered into the system.

      You can set the date for any day in the current month. The Dashboard updates every 24 hours and resets on the 1st of each month.


      Confirmed Sales MTD (Month to Date)

      This figure will display the total revenue is total of all bookings that have been confirmed in the current month. This figure is accompanied by a visual gauge to display how the monthly revenue is tracking against a set budget. Please note a budget set for the month for the gauge to register the following breakdown:

      Please see more information about Setting Budgets and Forecasts

        • Green - Total revenue of bookings that belong to a won opportunity confirmed in the month.

        • Orange - Total revenue of Tentative bookings that belong to an opportunity that is not set to won.

        • White - Set the end of the gauge to the forecast value for the month, or the budget if one isn’t set.

      Conversion Rate

      The conversion rate of opportunities set to won or lost in this month. This conversion rate does not take into account when the opportunity was created, or when the event is being held, it is just the conversion rate for activities you have performed this month.
      For Example, if there are 6 won opportunities and 2 lost opportunities, 6 out of 8 opportunities have been converted therefore the rate is 75%.

      Yields

      • C&I Rev/ Rooms
        The total C&I revenue per function space of won opportunities that have a tentative or confirmed booking. C&I revenue is the total amount of the booking minus the accommodation. All function spaces included in the report dashboard are counted towards the number of function spaces, unless the space is a parent space that can be broken up into smaller spaces - in which case only the parent m2 space is included.

      Find out more about the Dashboard


      • C&I Rev / Delegate / Day
        The total CI revenue per delegate per day of won opportunities that have a tentative/confirmed booking. CI revenue is the total amount of the booking minus accommodation. The maximum number of delegates on any day of the booking is the number used for each booking.

      • C&I Rev / SQR METRE
        The total C&I revenue per function space sqr metre of won opportunities that have had their status changed to tentative or won in this month. CI revenue is the total amount of the booking minus accommodation.

        Sales Activity


      Opportunities

      • Opportunities MTD; Total new opportunities received in the current month (including cancelled, lost etc..).

      • Value MTD; The ‘value’ is the values of all of the quotes attached to these opportunities.

      • As well as the number of Opportunities and their Value for the same time last year.

      Quotes

      • Quotes MTD; Total quotes created in the current month (excluding multiple versions of a single quote).

      • Value MTD; Total value of the quotes created this month. The system will only consider the \ latest version of a quote if there a more than one version of it. This value of quotes can be different to the value of opportunities because opportunities and quotes can be created in different months.

      • As well as the number of Quotes and their Value for the same time last year.

      • Value YTD; Total value of the quotes created this year. As well as the number the Value for the same time last year.

      Lost

      • Opportunities Lost MTD; Total number of opportunities set to cancelled and lost. It does not count regretted opportunities.

      • Value MTD; The value is based on either the estimated opportunity value or the value of the quote if there is one.

      • As well as the number of Quotes and their Value for the same time last year.

      • Value YTD; Total value of the quotes created this year. As well as the number the Value for the same time last year.

      Revenue


      This section details the breakup of bookings confirmed this month into conferences, weddings, and other categories. You have to categorise your event types to one of these categories in Settings > Venues > Event Types otherwise all revenue will show up in the “other” category.

      Glossary

      • MTD: Month To Date

      • LYMTD: Last Year Month to Date

      • YTD: Year to Date

      • LYTD: Last Year to Date

      • Rev: Revenue

      Current Sales Pipeline

      The current active sales pipeline section show you the current state of your sales pipeline. It is a way of determining your future opportunities, not a record of your activities for the month.

      • Opportunities - This is the current number of opportunities that have not been won, lost or regretted.

      • Unquoted - This is the current number of opportunities that have not been Won, Lost or Regretted, and do not have a quote.

      • Quotes - The current number of opportunities that have not been won, lost or regretted, and do have a quote attached to them. You can see the breakup of revenue in the categories below.

      • Tentative - The current number of opportunities that have not been won, lost or cancelled, and currently have a tentative booking.

      Operations Dashboard

      The Operations Dashboard will show you to pieces of information in regards to your upcoming sales forecast

      • Sales Forecasting
      • Average Conversion Period

      Sales Forecasting

      The Sales forecasting graph will display the value and distribution of your Tentative and Confirmed bookings in relation to monthly budgets, forecasts and year on year comparisons over an upcoming 12-month data range from the current month.

      Average Conversion Period

      The average conversion gauge will display an average time taken in days to progress a booking to the next status.

      This gauge is replicated to compare the current month to the year-to-date average, last year month-to-date, and the last year-to-date average conversion periods.


      The conversion periods are broken down into the following:

      • Opportunity to Quote Creation
        The average time taken from receiving an opportunity or sales lead to creating a quote or issuing a proposal
      • Quote to Tentative
        The average time taken from issuing a quote and having the customer confirm to progress to a tentative booking
      • Tentative to Confirmed
        The average time taken from a customer coming they would like to progress to a tentative booking to the time taken to complete your venue's booking confirmation process.
      • Confirmed to Event Start
        The average time of the confirmation process being complete until the commencement date of the event